What Is Social Media For Businesses?

For Your Current Customers – A way for you to engage your current customers with news, promotions and information.  A direct channel to sell to current customers and their connections.

For Your Potential Customers – Allows you to be discovered by potential customers based on your industry and location.  Social Media is becoming the new way to search the web.  You can highlight current customer reviews and also engage with people online in real time.

Most Small Businesses are confused on how to actually make use of Social Media.  At it’s core it lets us connect with people. Here is a simple way to see social media’s potential reach.  If you have a Facebook page that a current customer ‘Likes’ and posts a positive review all of their Facebook friends will see it.  The interested friends can engage this post to learn more about your business based on this review.  Let’s say a person with 250 friends has 50 people of those same friends read the post containing the review of your business.  Now let’s say 25 of those friends click the link and learn more about your business.  That’s 25 new eyes instantly learning about your business and services.  You now have an opportunity to convert those eyes into sales.  A  huge boost for almost no work on your part.

You can encourage current customers with incentives to make these reviews and to Like your business on Facebook.  For the customers you have given good experiences they are going to want to make these reviews for you.  It’s now become vital to make these connections of the offline world online. Give us a call now at (203) 631-4777 and we’ll show you how to tie social media services into your website and business.